For Immediate Release Kim Spence, AWRT SoCal Chapter Public Relations Director 310.463.4201 Laura Behrman, AWRT SoCal Chapter President 818-569-3148

General Mills donates Fiber One cereal and chewy
bars in support of Los Angeles Regional Foodbank

The Celebrity and Media Volunteer Day at the LA Regional Foodbank is hosted by actress
Jennifer Love Hewitt and the American Women in Radio & Television Southern California Chapter.

November 9, 2009

Burbank, CA (Monday, November 9, 2009) – Celebrity spokesperson, Ajay Mehta, who appears in the General Mills Fiber One ad campaign, will present the Los Angeles Regional Foodbank with pallets of Fiber One cereal and chewy bars donated by the General Mills Foundation during Celebrity and Media Volunteer Day at the Los Angeles Regional Foodbank, Saturday, November 14. The special event, hosted by Jennifer Love Hewitt and the American Women in Radio and Television Southern California (AWRT SoCal) Chapter, will kick off the Foodbank’s “Season For Sharing” and help raise awareness of the organization’s growing need for food donations and volunteers.

“We are thrilled about this amazing donation from the General Mills Foundation being offered Saturday at the Season For Sharing event,” says Laura Behrman, President of AWRT SoCal and Event co-host.”Their generous gift of food will help make the holidays more plentiful for many families in need.”

As a result of state budget cuts and rising unemployment rates, hunger is becoming a more critical problem in Los Angeles County. At this time when our community is experiencing the difficulties of the economic downturn, charitable organizations like the Los Angeles Regional Foodbank are being faced with record increases in demand. The Los Angeles Regional Foodbank has increased volume by 41%, the equivalent of 5 million meals, year to date compared to last year; however, there still remains a gap between the overall demand for food assistance and the supply of food.

“The Foodbank is grateful for General Mills continued support of our hunger relief efforts,” said Michael Flood, President/CEO of the Los Angeles Regional Foodbank. “This generous donation will be a great help in our efforts to feed the needy in our community during this holiday season.” During “Season For Sharing,” local celebrities and media are rallying together to help assemble and ready food packages at the Los Angeles Regional Foodbank for distribution to the community, including Candy Spelling, Author;Kathryn Joosten (Desperate Housewives); Patricia Kara (Deal or No Deal); Jessica Kinni (VH1s Rock of Love 2, VH1 Charm School); Boo Boo Stewart (The Twilight Saga: Eclipse); Maureen McCormick (The Brady Bunch); Jamie McCall (Pushing Daisies); Drew Seeley (Another Cinderella Story); Becca and Meaghan Martin (Camp Rock); Shailene Woodley (The Secret Life of the American Teenager); Erica Hubbard (Lincoln Heights); Ajay Mehta (Fiber One);Ross "The Intern" Mathews (The Jay Leno Show); Chelsea Hightower (Dancing with the Stars); Fivel Stewart, Actress/Performer; Gayla Johnson, Actress/Comedian; Kate Linder, Actress; Rick Yune, Actor; Amy Paffrath, Host, E! News; Anita Vogel, Correspondent, Fox News Channel; Alysha Del Valle, Morning News Team, KABC Eyewitness News; Rita Garcia, Reporter, KCAL/KCBS; Jo Kwon, General Assignment Reporter, KABC 790; Adrianna Costa, Host, TV Guide; Shira Lazar, Blogger, The Pop Report; Marcela Luevanos, On Air, Exitos 93.9 with attendance from Daily Variety, CBS Radio, KTTV Fox 11 and KCOP My 13 Los Angeles, Power Women Magazine & Radio Show, KABC Radio, Los Angeles Times, Premiere Radio Networks, Southern California Broadcasters Association, Muse Artist Management , Radio Disney AM 1110, 710 ESPN, Global Vision Editing, VCI Solutions, Celebrity Photo Agency, The Multi Cultural Cooking Network and Look to the Stars, Hollywood Radio & Television Society, Press Association, Lifetime Networks, London Entertainment, American Photo Features, FilmMagic, WireImage, Getty Images, Los Angeles Examiner, Hollywood Unwrapped, Pretty/Scary, Hollywood Gossip, Pop on the Pop, Hollywood Teen’zine, KNX 1070 Newsradio, KHTS AM 1220, FilmLink, LA 18/KSCI TV, General Mills, and more.

To learn how you can help or to donate to the AWRT SoCal Virtual Food Drive for the Los Angeles Regional Foodbank, please visit https://www.lafoodbank.org/ssl/awrt.htm. For more information, visit www.awrtsocal.org or email info@awrtsocal.org.

About American Women in Radio & Television, Southern California Chapter:
The Southern California Chapter of American Women in Radio & Television (AWRT SoCal) is a non-profit membership organization for women and men who work in the electronic media and allied fields in Los Angeles, Orange, San Diego and Ventura counties. The Southern California Chapter of AWRT offers numerous local benefits to its members, including networking events, educational programs, community outreach, and career counseling. AWRT SoCal works to improve the quality of electronic media; promote the entry, development and advancement of women in the field; foster communication and idea exchange; and give back to the community it serves. (www.awrtsocal.org)

About AWRT SoCal Genii Awards:
For over 50 years, AWRT's Southern California Chapter has presented the highest honor AWRT SoCal bestows in the name of Chapter Founder, Jeanne Gray McDonald.

Genii honorees are recognized for their pioneering efforts, dedicated leadership, commitment to quality and excellence, and their community contributions. Saluting the notable achievements of excellence by individuals in the broadcasting industry, the Genii Awards benefit AWRT SoCal's scholarship fund, and educational programs.

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