The 2006 Genii Awards 50th Anniversary Gala

Special Guest Presenter:

Dennis F. Holt
Chairman/CEO U.S. International Media
http://usintlmedia.com/

Dennis founded Western International Media in Los Angeles in 1970, greatly enhancing the concept of media buying which he developed in New York City where he created the world’s first media buying service.  In its more than a quarter-century of existence, Western International Media Corporation changed the nature of advertising and exerted a nearly immeasurable influence over the advertising and media buying practices of companies in sectors from entertainment to retail to heavy industry.

From the original office in Los Angeles, Western expanded to 39 bureaus nationwide and in Canada, Europe and Asia.  It became the largest media management company in North American with annual billings of $6.1 billion, and over $12.5 billion worldwide, making it the largest media management company in the world.

Dennis Holt created over forty subsidiaries to service the clients, a few of which included:  Western International Research, Western Multi-Cultural Group, Promotional Broadcast Service, Western Direct, Western International Media Corporation Direct Mail, Outdoor Services, U.S. Yellow Pages, Smart Ride, Motivational Incentives Group, Casablanca Productions, Western International Syndication, Magazines Service of America, Promotion House, Western International Media Print, The Fulfillment House, Video Productions, Phoenix System, Cyclops Data Systems, Cable Call and Cable Stat.

During Dennis’ tenure, Western made numerous acquisitions including Newspaper Services of America (NSA), the largest buyer of newspaper in the United States; ATI, an enhanced 800 number business that is an extension of Western’s Patriot Direct Connect System; Media Partnership Corp., a free-standing subsidiary media partnership, located in Norwalk Conn.; and Media Inc., a prestigious New York buying Service.

Western more than fulfilled Dennis Holt’s goal of a one-stop shopping service for advertising agencies and corporations.  Its size and stature in its field notwithstanding, Dennis has always considered his firm to be a large extended family and, until he sold to IPG, he knew the name of every person in his employ, over 2000 people.

Now, Dennis and his family of professionals are bringing that same energy and expertise to clients in his newest venture, US International Media, a full service media management company already unlike any other media service in the United States.

About the Genii Awards

AWRT
American Women in Radio and Television is a national, nonprofit organization
that extends membership to qualified professionals in the electronic media and
allied fields. AWRT's mission is to advance the impact of women in the electronic
media and allied fields by educating, advocating and acting as a resource to its
members and the industry. Founded in 1951, AWRT has worked to improve the quality of broadcast programming and the image of women as depicted in radio and television.

AWRT SoCal’s Genii’s
For 49 years, AWRT’s Southern California chapter has presented the highest honor
AWRT SoCal bestows in the name of Chapter Founder, Jeanne Gray McDonald.
This special honor celebrates the notable achievements of excellence executed by individuals in radio and television broadcasting. The recipients of this prestigious honor are being saluted for their significant contributions to the industry aligned with the mission of the organization to promote progress and create change within the electronic media.

Genii honorees are recognized for their pioneering efforts, dedicated leadership, commitment to quality and excellence, and their community contributions.

Benefactor
Your participation assists AWRT SoCal to provide honors beyond the Genii salute.
Your support benefits tomorrow's leaders. Proceeds from the Genii’s support AWRT SoCal’s College Scholarship Fund and professional educational programs. Your alliance with AWRT SoCal makes it possible to continue the tradition of educational programming and mentorship.

View the complete list of past Genii recipients.
and 2004 Radio Genii Photos